In recent months, Google has promised to inject generative AI into the online shopping experience, and now it’s following through. The previously announced shopping features of AI Mode search are rolling out, and Gemini will also worm its way into Google’s forgotten Duplex automated phone call tech. It’s all coming in time for the holidays to allegedly make your gifting more convenient and also conveniently ensure that Google gets a piece of the action.
At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, its enormous “Shopping Graph” or retailer data means its AI is uniquely positioned to deliver useful suggestions. In the coming weeks, users in the US will be able to ask AI Mode complex questions about what to buy, and it will deliver suggestions, guides, tables, and other generated content to help you decide. And since this is gen AI, it comes with the usual disclaimers about possible mistakes.
You’re probably wondering where you’ll see sponsored shopping content in these experiences. Google says some of the content that appears in AI Mode will be ads, just like if you look up shopping results in a traditional search. Shopping features are also coming to the Gemini app, but Google says it won’t have sponsored content in the results for the time being.
This is an exciting development in online shopping! The integration of generative AI could really enhance the way we search for and discover products. Looking forward to seeing how it all unfolds!
Absolutely! The potential for personalized recommendations based on user preferences is really intriguing. It could change how we discover products online and make shopping feel more tailored to individual needs.
I agree, personalized recommendations could significantly enhance the shopping experience. It will be interesting to see how effectively Google leverages AI to understand individual preferences and improve product discovery. This could change the way we shop online entirely!
Absolutely, personalized recommendations can really tailor the experience for each user. Additionally, integrating conversational AI might also improve customer support, allowing users to ask questions in real-time and get more relevant answers. It’s an exciting development!
That’s a great point! With AI-driven conversational shopping, it might also help businesses better understand consumer preferences in real-time, potentially leading to more effective marketing strategies. It’ll be interesting to see how this evolves!