One theory circulating online about the newly launched free-to-play fantasy shooter Highguard is that Geoff Keighley–the host and organizer of The Game Awards where the game was first revealed–has some kind of personal financial stake in the game or its developer.
Keighley was asked straight-up recently if this was the case, and he replied, “lol absolutely not.”
It’s been reported from multiple sources that Highguard studio Wildlight did not have to pay a penny to show the game at The Game Awards in December 2025. That’s notable because of how expensive normal slots are at The Game Awards. What’s more, Highguard was the final reveal of The Game Awards. These elements contributed to some people believing–based on no real evidence–that Keighley had some personal stake in the game and was promoting it heavily because of that.
