Generative artificial intelligence has been a hot topic in recent months. Since GTA VI is the most anticipated video game of all time, we wondered if Rockstar Games had used these new tools.
The answer was provided by Strauss Zelnick, CEO of Take-Two Interactive, in an interview with GamesIndustry.biz. AI was not used in the development of GTA VI. The technology is still used in all of the company’s internal processes. However, it is not used in the creative aspect of a game.
“On the topic of AI, I’ve been enthusiastic since the very beginning. This company’s products have always been built with machine learning and artificial intelligence. We’ve actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios. And we’re already seeing instances where generative AI tools are driving costs and time efficiencies.
That said, do I think tools by themselves create great entertainment properties? No, there’s no evidence that that’s the case and it won’t be the case in the future. Specifically with regards to GTA 6, Generative AI has zero part in what Rockstar Games is building. Their worlds are handcrafted. That’s what differentiates them. They’re built from the ground up, building by building, street by street, neighborhood by neighborhood. They’re not procedurally generated, they shouldn’t be. That’s what makes great entertainment.”
