Electronic Arts has been implementing AI technologies in its development cycles for years, and while EA says there is no content in Battlefield 6 made using generative AI, the technology is “very seducing,” according to DICE GM Rebecka Coutaz.
She told BBC Newsbeat that EA’s teams use genAI in the early stages of development “to allow more time and more space to be creative.” But Battlefield 6 has no genAI-created content. She is optimistic about the technology overall, though. “If we can break the magic with AI it will help us be more innovative and more creative,” she said.
Another Battlefield 6 developer, Fasahat “Fas” Salim, told the site that genAI is “not anything to be scared of” in the video game industry and that teams are now working on figuring out how to best implement the technology into future development pipelines.
It’s interesting to see how AI is becoming an integral part of game development. The insights from the Battlefield 6 team highlight the evolving landscape of technology in gaming. Looking forward to seeing how these advancements shape future titles!