The Walt Disney Company’s incoming CEO, Josh D’Amaro, is reportedly planning to focus on “gaming and interactivity” as one of his top priorities when he takes over for Bob Iger in March.
Multiple sources told The Hollywood Reporter that gaming will be one of his “key strategic priorities” running the show at Disney, building on what the entertainment giant is already doing with its $1.5 billion deal with Fortnite maker Epic.
“He sees the digital realm–and Epic is a manifestation of that–as a very important place for fans to interact with their favorite characters, franchises, and brands in a comprehensive way that you can monetize and that will serve fan interest in a way that, other than a theme park, it’s really impossible to do,” former Disney executive Kevin Mayer said.
