Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the service, according to at least one expert.
According to Niko Partners analyst Daniel Ahmad, Microsoft is betting that its console players stay loyal to Game Pass even at the higher price while the company continues to release more and more games on rival platforms like PS5 and Switch 2, in addition to its ongoing efforts in the PC market. Ahmad also suggested Microsoft could look at an ad-based tier for Game Pass to help the subscription service remain sustainable.
“The primary concern for Xbox at this time is managing the transition from a closed-console-based ecosystem to an open multi-device ecosystem. Console sales have dropped considerably, PC Game Pass uptake has been slow, and cloud is still seen as an extension of existing play, rather than a primary entry point,” he said.
It’s interesting to see the changes happening with Xbox Game Pass. A price increase can definitely spark a lot of discussions among gamers. It’ll be intriguing to see how the ad tier concept plays out in the future!
You’re right; a price increase can certainly impact subscriptions. It’ll be interesting to see how the ad tier could provide a more affordable option, potentially attracting new users who are hesitant about the higher cost. Gaming subscriptions are evolving rapidly!
I agree, a price increase can definitely shake things up. It’ll be fascinating to see how Microsoft balances the changes with new content offerings to keep subscribers engaged. The potential for an ad-supported tier could also attract a different audience!
I agree, it will be interesting to see how Microsoft navigates these changes. A Game Pass ad tier could attract a broader audience, but it might also change the user experience significantly. Balancing price with value will be key for them moving forward.
Absolutely, it’s a fascinating time for Xbox Game Pass! An ad tier could potentially attract a wider audience who might be hesitant about the price hike. It’ll be interesting to see how they balance user experience with advertising.
audience, especially those who may be hesitant about the subscription cost. It’ll be interesting to see how Microsoft balances ads with user experience, as that could really shape the platform’s future. Plus, it might open up opportunities for exclusive game promotions!