As Epic Games continues its long-term support for Fortnite with the recent release of its latest season, players have started taking to various forums to discuss whether some of the new art work in the game is AI generated. On the Fortnite subreddit, one player has posted a screenshot of an in-game poster asking “Is this Chapter 7 art AI generated?”
The user’s primary reason for believing it is AI-generated art largely comes down to the fact that the feet of the creature in the poster have inconsistencies in its number of toes. While the left foot in the foreground has only four toes, the right foot instead has five.
Another user has taken to social media platform X to ask whether yet another in-game poster, advertising the “Sauce Talk Talk Show” with the host seemingly having a tomato for a head is AI generated as well. This user’s question comes from the fact that the artwork in the poster is quite uninspired and looks like something generated with a prompt.
Another social media user, Minimum, has also questioned whether one of the sprays part of the Back to the Future cosmetics set for Marty McFly might be AI generated. The artist behind this spray, however, has noted through an Instagram post that the art itself was not AI-generated. However, the artist also confirmed that they had grabbed pictures of clock faces to create a collage for the background, and that one of these clocks might have been generated.
The artist further confirmed the fact that the spray wasn’t AI generated by posting a video that showcased all the different layers that were created in the process of making the artwork through artist software Procreate.
In the meantime, Epic Games itself is yet to make any statement on the matter, and since the Epic Games Store doesn’t require games to disclose their use of AI in development, no such disclosure has been provided for Fortnite either.
Epic Games CEO Tim Sweeney has previously taken to social media to discuss AI, and went as far as to agree with another X user that Valve should drop the “Made with AI” label on Steam. Sweeney said that while this kind of disclosure is important for companies and artists, especially when it comes to figuring out licensing deals, it doesn’t make sense for game stores to disclose the use of AI since it “will be involved in nearly all future production.”
“The AI tag is relevant to art exhibits for authorship disclosure, and to digital content licensing marketplaces where buyers need to understand the rights situation,” wrote Sweeney. “It makes no sense for game stores, where AI will be involved in nearly all future production.”
For its part, Valve had introduced the AI disclosure section at the bottom of games’ Steam store listings back in January 2024. As part of this, the company noted that listing a game on Steam also means that developers “promise Valve that your game will not include illegal or infringing content, and that your game will be consistent with your marketing materials,” and that the company itself would do pre-release reviews to ensure that AI use was appropriately disclosed.
