Former Xbox VP talks building Microsoft’s brand, distancing it from Windows, and “throwing punches” for Bill Gates — “this is how the console wars started”

Former Xbox VP talks building Microsoft’s brand, distancing it from Windows, and “throwing punches” for Bill Gates — “this is how the console wars started”

Peter Moore, former Xbox VP and one of the visionaries responsible for the Xbox 360 and the brand as a whole, has discussed his time at Microsoft.

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