Electronic Arts is using artificial intelligence to help build the commentary system in EA Sports FC 26, including replicating certain player names in commentator Guy Mowbray’s voice with his permission. The technology reportedly helps deal with the huge scale of the modern game, but the main match commentary is still recorded by human broadcasters.
“AI has long been part of our development pipeline–from animation to gameplay systems–and continues to support our teams in making better, more responsive football experiences,” EA said in a statement talking to BBC Sports. “But when it comes to commentary and content, it’s always a collaboration with our talent–not a replacement.”
Commentary in sports games has changed dramatically over the past 30 years. In sports franchises, from Madden to WWE 2K games, players are now immersed in every move, even blunt criticism.
