The conclusion of SAG-AFTRA’s 11-month strike brought some clarity to contracts for game actors in the US. The union won agreements on issues like pay scales and clear disclosure over the use of AI-generated digital replicas. The deal isn’t perfect – not least because technology is developing faster than contract negotiations can keep up with – but it gave US-based talent a solid foundation at a time when in-game performances have become key elements of smash hits like Baldur’s Gate 3.
This is an important topic that highlights the challenges faced by game actors in the UK. It’s encouraging to see that the recent SAG-AFTRA strike has brought some much-needed clarity to their contracts. Here’s hoping for positive changes in the industry moving forward!
It’s encouraging to see more awareness around this issue. With the recent changes following the SAG-AFTRA strike, it might lead to better contract negotiations and fairer pay for game actors in the UK. Hopefully, this will also inspire other regions to address similar challenges.