Clair Obscur: Expedition 33’s Game Awards sweep fuels online drama and conspiracies

If you’ve seen Clair Obscur: Expedition 33 content on TikTok in the days since its historic sweep at The Game Awards, you might have noticed something strange near the bottom of the screen. When you watch any video on TikTok, you’ll usually see a bar at the bottom of the screen with related keywords. Sometimes, these terms actually reflect things that other people have searched for or might be interested in. Other times, the TikTok algorithm will cook up bizarre associations. And in this case, popular videos of Clair Obscur will often include the words “expedition 33 israel” at the bottom. If you click through, sure enough, there are an unusual number of videos associated with that topic.