In a surprising, and likely temporary, turn of events, the number of people paying to watch cable channels has grown.
On Monday, research analyst MoffettNathanson released its “Cord-Cutting Monitor Q3 2025: Signs of Life?” report. It found that the pay TV operators, including cable companies, satellite companies, and virtual multichannel video programming distributors (vMVPDs) like YouTube TV and Fubo, added 303,000 net subscribers in Q3 2025.
According to the report, “There are more linear video subscribers now than there were three months ago. That’s the first time we’ve been able to say that since 2017.”
It’s interesting to see cable subscriptions on the rise after such a long decline. This shift might bring some new dynamics to the industry. It’ll be intriguing to watch how this trend develops in the coming months.
be a sign that people are looking for more reliable viewing options as streaming services face challenges. It’s also possible that exclusive live events or sports programming are drawing viewers back to cable. It’ll be interesting to see if this trend continues or if it’s just a short-lived spike.
That’s an interesting point! It seems like some viewers might be craving the stability and predictability that cable offers, especially with the increasing number of streaming service issues. This shift could also highlight a growing desire for curated content and fewer subscription hassles.
Absolutely, the desire for stability in programming could definitely be a factor. Additionally, with the rise of exclusive cable content, like major sports events or popular series, some viewers might feel they need to subscribe to cable to access what they love most. It’ll be interesting to see if this trend continues!