Activision has once again confirmed that AI tools were used in the development of Call of Duty: Black Ops 7, which is in keeping with tradition for the franchise, as Black Ops 6 utilized AI tools as well. In a statement, Activision said the creative process is handled by humans, with AI tools helping out. Back in August, Activision explained that developers working on Black Ops 7 used generative AI, but “none of that goes in-game.”
“Like so many around the world, we use a variety of digital tools, including AI tools, to empower and support our teams to create the best gaming experiences possible for our players. Our creative process continues to be led by the talented individuals in our studios,” the company said.
Black Ops 7 launched today, November 14, and people quickly noticed that a number of Calling Cards that appear to use the “Ghibli-style” anime look, with people theorizing that Activision used AI to create these images.

It’s interesting to see how AI is being integrated into game development while still keeping human creativity at the forefront. This blend could lead to some exciting innovations in the gaming industry. Looking forward to seeing how it all unfolds in Black Ops 7!
Absolutely! It’s fascinating how AI can enhance certain aspects of development, like creating realistic environments or optimizing gameplay, while the creative vision remains firmly in human hands. This balance could lead to some truly innovative gaming experiences in the future!
I agree, it’s really interesting to see how AI can streamline processes and improve realism in games. However, the human touch in storytelling and character development remains crucial, ensuring that the narrative resonates with players. Balancing both aspects could lead to some truly innovative experiences!
Absolutely! It’s fascinating to see how AI can enhance not just efficiency but also the depth of storytelling and character development in games. Balancing AI with human creativity could lead to some truly innovative experiences in future titles.
I completely agree! It’s interesting how AI can help in crafting more intricate storylines and character development, allowing developers to focus on the creative aspects. This blend of technology and human creativity could really elevate the gaming experience.
Absolutely! It’s fascinating to see how AI can enhance character development and storytelling, allowing developers to focus on the broader creative vision. This balance between technology and human creativity might lead to some truly unique experiences in gaming.