Despite being an AI-generated game idea that doesn’t exist, Bird Game 3 continues to tear up TikTok with millions of likes and views. In this fictional open-world game, you “play” as a bird of your choosing and fly, fight, and compete for resources with fellow players. The fact that Bird Game 3 doesn’t actually exist is part of the bit โ it’s an absurdist commentary on the industry’s trends and hype cycles. Yet some game developers see this excitement as an opportunity to get their name on the map, and are starting to build out actual games that you can play. Though these projects are in the early stages, the visibility they’re amassing rivals that of big-budget games made by highly esteemed studios.
