In Brief:
Avalanche Invests in BigAds: Avalanche blockchain invests $140,000 in in-game advertising network BigAds to advance its technology and expand its influence.
Performance-Based Grant Opportunity: BigAds could secure an additional $100,000 grant from Avalanche by exceeding six million on-chain transactions monthly.
Enhancing Advertising Transparency: The collaboration aims to revolutionize the transparency, rewarding nature, and fairness of advertising in gaming for developers, players, and advertisers.
Strategic Investment and Expansion
Decentralized in-game advertising network BigAds is poised to redefine digital advertising in gaming with robust backing from Avalanche, a prominent blockchain platform. Avalanche has committed $140,000 to facilitate BigAds’ technological enhancements and extend its operational scope. Specifically, $40,000 of this fund is dedicated to helping BigAds integrate more game publishers and broaden its presence across various gaming titles.
Performance Incentives
In a move to underscore their confidence in BigAds’ innovative model, Avalanche has further proposed a conditional grant of $100,000. This grant is contingent upon BigAds achieving a significant performance threshold of more than six million on-chain transactions per month. This performance-based approach highlights Avalanche’s optimism in BigAds’ role in transforming in-game advertising.
Transparency and Fairness in Gaming
The partnership heralds a crucial development in the realm of in-game advertising, promoting a model that values transparency and fairness. “This partnership with Avalanche marks a turning point for in-game advertising. By bringing millions of ad transactions fully onchain, we’re proving that ads can be transparent, rewarding, and fair for everyone: developers, players, and advertisers alike,” stated Kahish Bansal, CEO of BigAds.
BigAds currently operates as the first decentralized ad network for games on the Avalanche blockchain, with significant engagements of over three million monthly transactions across six games, reaching one million players. This showcases a scalable and potentially rewarding model for digital advertising in gaming that benefits all parties involved.
Devika Mittal, Regional Head at Ava Labs, further emphasized the collaboration’s impact, saying, “By running millions of ad microtransactions fully onchain, BigAds on Avalanche sets a new benchmark for transparency, fairness, and real-world utility. Advertising can now shift from being intrusive to being rewarding, powering new value for developers, real rewards for players, and trust for advertisers.”
Conclusion
The strategic and financial support from Avalanche promises significant growth for BigAds, aiming to revolutionize how blockchain technology intersects with digital advertising in the gaming sector. This partnership allows for a more engaging and equitable ecosystem for in-game advertising, aligning interests of developers, players, and advertisers in a unique and forward-thinking way.
