The new line of Rog Ally devices made by Asus in partnership with Microsoft and Xbox have exceeded expectations, and Asus is now undertaking efforts to ramp up production to meet demand.
Asus management said during the company’s latest earnings briefing that the new Xbox-branded devices have seen an “extremely positive” response from the market, “exceeding expectations.”
Some balked at the $600 and $1,000 price-points for the Rog Xbox Ally and Rog Xbox Ally X devices, but Asus said the market has spoken and there is demand for “premium, higher-end models” of the Rog Ally.
