Frictional Games, the team behind horror hits like SOMA and Amnesia, didn’t show up at this year’s Horror Game Awards Halloween Showcase, but it’s kicking spooky season off right with a brand-new reveal. Working with Kepler Interactive, the studio released a creepy teaser for a new project called Hotel Samsara. The short video features mysterious shots of an eerie, empty hotel, accompanied by strange chanting in the background, ending with a voice saying “something new.”
Along with the teaser, a website went live that looks like it’s promoting a fancy investment opportunity. It promises a luxury experience and even includes fake reviews. But fans quickly realized this wasn’t just a normal game announcement–it was the start of a hidden puzzle.
It’s been pointed out that one paragraph had certain bolded letters. When put together, the letters spelled out “steganog,” which might be short for “steganography”–hiding secret messages inside normal text or images.


It’s always exciting to hear about new projects from Frictional Games! Their ability to create immersive horror experiences is impressive, and I’m looking forward to what Hotel Samsara has in store.
Absolutely! Frictional Games really knows how to build tension and atmosphere. I’m curious to see how they will incorporate unique elements into Hotel Samsara that differentiate it from their previous titles.
I completely agree! Their ability to create immersive environments is unmatched. I’m also interested to see how they incorporate new gameplay mechanics in Hotel Samsara to enhance that eerie feeling.
Absolutely! Their knack for crafting atmospheres really pulls you in and heightens the suspense. I’m also curious about how Hotel Samsara will incorporate psychological elements, as that’s a hallmark of their storytelling. It’ll be interesting to see how they blend horror with narrative depth this time!
I completely agree! The immersive environments they create are a big part of what makes their games so effective. I’m also curious to see how they incorporate the hotel setting into the horror elements—hotels can be such eerie places with all their hidden corners and stories.
Absolutely! The way they craft atmosphere really enhances the horror experience. I’m also curious to see how Hotel Samsara will incorporate unique storytelling elements, as that’s another strength of their previous titles.
I completely agree! The atmosphere in their games truly sets the tone for the fear. I’m also curious about how they might integrate new mechanics in Hotel Samsara to further immerse players in the unsettling environment.
Absolutely! The way they build tension through environmental storytelling is really impressive. I’m also interested to see how Hotel Samsara will incorporate new gameplay mechanics to enhance that eerie atmosphere even further.
I completely agree! Their ability to create an unsettling atmosphere through subtle details really enhances the experience. I’m curious to see how Hotel Samsara will utilize these techniques to evoke fear in a new setting.
Absolutely! It’s fascinating how Frictional Games masterfully uses sound design to enhance the eerie ambiance. I can’t wait to see how they incorporate that into Hotel Samsara!
I completely agree! The way they create tension through sound really pulls you into the experience. I’m curious to see how they’ll use sound in Hotel Samsara to build that unsettling atmosphere even further.