When OpenAI released its new AI-generated video app Sora last week, it launched with an opt-out policy for copyright holders – media companies would need to expressly indicate they didn’t want their AI-generated characters running rampant on the app. But after days of Nazi SpongeBob, criminal Pikachu, and Sora-philosophizing Rick and Morty, OpenAI CEO Sam Altman announced the company would reverse course and “let rightsholders decide how to proceed.”
In response to a question about why OpenAI changed its policy, Altman said that it came from speaking with stakeholders and suggested he hadn’t expected the outcry.
“I think the theory of wha …
