Immutable Launches Mobile Gaming Division

In Brief

Immutable Launches Mobile Gaming Division: Targets the $121 billion mobile gaming market to enhance blockchain experiences.

Remarkable Progress in 2025: Forged key partnerships, added 680 games to its platform, and collaborated with established web2 entities like Ubisoft.

Focused Support for Developers: Investment in mobile studios and creation of development tools to integrate blockchain smoothly.

Immutable has recently expanded its footprint in the gaming industry by establishing a Mobile Gaming Division specifically designed to navigate and capitalize on the vast $121 billion mobile gaming landscape. This strategic move is designed to deploy mobile-first initiatives, create developmental tools, and enhance collaborations with publishers and app stores to normalize and enhance blockchain gaming on mobile platforms.

Year of Significant Achievements

The year 2025 marked a milestone for Immutable, characterized by major partnerships with significant crypto exchanges and stablecoin entities. The company added over 680 games to its platform, reflecting its growing influence and commitment to merging web2 gaming giants like Ubisoft with innovative blockchain technology.

Mobile First Strategy

The new division notches a pivotal focus on mobile gaming, which accounts for more than half of global gaming revenue. President Robbie Ferguson expressed the critical nature of this initiative: “Mobile is the single largest opportunity in gaming, with over half of the world’s gamers now playing on their phones.” He further emphasized that recent policy amendments in app stores have already catapulted three games on Immutable to the #1 spot on mobile gaming charts.

Legal Enhancements Boosting Blockchain Adoption

The introduction of this division aligns with favorable shifts in the legal landscape, such as the Epic Games vs. Apple ruling and the impending CLARITY Act, which collectively support more comprehensive adoption and development of blockchain tools in gaming, thereby facilitating entry into mobile ecosystems.

Immutable’s Expanding Realm

In recent months, more than 180 new games have registered with the Immutable platform, elevating its ecosystem substantially. The platform has observed a 53% increase in new developer inquiries and a notable 32% rise in monthly active users, indicating robust interest in blockchain applications within the gaming community.

Integrating Web2 Developers

Through the launch of Immutable Play last month, the company displayed its intentions to merge traditional game developers into its blockchain sphere. This platform allows developers to leverage blockchain innovations to boost both pre-launch and post-launch engagement, demonstrated by Ubisoft’s development of “Might & Magic: Fates” on the Immutable system.

Innovative Campaigns and Game Announcements

The formation of new partnerships inspired the creation of exciting campaigns aimed at enhancing gamer involvement. Project O, spearheaded by Koin Games, promises a unique mobile-first gaming experience. Additionally, Dutch studio GAMEDIA hinted at a potential remake or sequel to their game Spider Tanks, stirring anticipation among the gaming community.

Expanding Game Horizons

New additions to Immutable Play have initiated dynamic campaigns and events to engage players. Games like “Slime Miner” and “Dæmons” are hosting ongoing leaderboard challenges with significant rewards, encouraging active participation and community engagement within their platforms.

Strategy for the Mobile Gaming Division

The new Mobile Gaming Division focuses on integrating web3 technologies into mobile gaming, guiding game development with strategic investments, and strengthening industry partnerships. This initiative supports Immutable’s grand vision of introducing blockchain to a billion new players, emphasizing mobile gaming as the central framework.

Solid Foundations of Immutable

Supporting its expansive strategies, Immutable’s infrastructure, including Immutable Chain—a Ethereum Layer-2 network—and tools like Immutable Passport and Immutable Play, are crucial in bridging traditional gaming with the mobile-first blockchain initiatives. These elements are instrumental in enhancing developer and user experiences, underscoring Immutable’s sustained growth in the blockchain and mobile gaming sectors.