Target raises Pokémon card prices for popular new products

The only thing that’s harder than finding Pokémon cards right now is buying them for a fair price. From GameStop to Ace Hardware, many major retailers list Pokémon products with an upcharge that deviates from the manufacturer’s suggested retail price. Within that ecosystem, Target is largely considered to be one of the most affordable places to buy Pokémon cards. Based on recent changes to listings for popular Pokémon products, however, it seems that Target will be squeezing customers for more money.