Generative artificial intelligence is now a tool used by a great many studios that claim that AI helps them save time by allowing for faster iteration. Players, meanwhile, are deeply divided on this new trend.
Among those in favor of AI is Tim Sweeney, CEO of Epic Games. In a recent interview, he didn’t hesitate to criticize Valve for requiring game developers to disclose their use of artificial intelligence on their games’ Steam pages. According to him, this would encourage critics to “kill the game.” He also calls this requirement “irresponsible.”
“It’s unfortunate that so many developers now are put into this position. If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.
I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”
