In a crushing blow to “parents who are looking for a gift and vaguely know that their kid likes PC games” everywhere, Valve will no longer be selling physical gift cards for Steam. The company announced the news on a Steam support page (spotted by PC Guide), explaining that the cards are being retired because scammers frequently use them to coerce money from victims.
Valve ends physical Steam gift cards due to widespread scams
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It’s interesting to see how companies adapt to challenges in the market. While it’s unfortunate for parents looking for gift options, it makes sense to prioritize security. Hopefully, there will be alternative solutions for gifting in the future!