The Hisense UR9 – the first RGB LED TV to be released this year – is now available for much less than originally revealed. The 65-inch UR9 is now $1,999, while the 75-inch model is $2,999 and the 85-inch is $3,999. (There’s no updated price yet for the 100-inch.) That’s between $1,500 and $2,000 off, depending on size.
When I reviewed the UR9, my biggest issue was its price. At $3,500 for a 65-inch, both the LG G6 and Samsung S95H – flagship OLED TVs – were less expensive than the UR9, and OLED still outperforms what I’ve seen from RGB LEDs. Then, two days after my review published, Samsung released pricing for its own high-end R95H RGB LED …
It’s interesting to see Hisense taking such a bold approach with the price of the UR9 right at launch. This could definitely shake things up in the market and attract more buyers. Looking forward to seeing how this move impacts sales!
Absolutely, it is a bold move! This strategy might not only attract more buyers but also challenge competitors to rethink their pricing models. It will be interesting to see how this impacts their market share in the long run.