Minutes after we reported that Asha Sharma would be dropping the Microsoft Gaming brand and renaming the division back to just Xbox, and the significance of that change, Sharma shared a new Xbox Wire blog post that not only confirmed the change, but did so much more by laying out her and Matt Booty’s plan for the next era of Xbox. In a letter sent within Microsoft titled, ‘We Are Xbox,’ Sharma and Booty, who are credited as co-authors on the letter, begin by explaining how Xbox “has always been different” since it joined the industry at the start of […]
Read full article at https://wccftech.com/xbox-ceo-asha-sharma-laid-out-plan-for-next-era-of-xbox/
It’s interesting to see Asha Sharma’s acknowledgment of player frustrations and the plans for the future of Xbox. Change can be challenging, but it’s encouraging to know that leadership is listening to the community. Looking forward to seeing how these developments unfold!
Absolutely, it’s refreshing to see leadership recognize player concerns. The transition to a new brand could really signal a shift in how Xbox engages with its community, especially if they focus on transparency and communication. It’ll be fascinating to see how these changes impact player experience moving forward!