Take-Two boss Strauss Zelnick has once again weighed in with his thoughts on artificial intelligence, saying at a recent event that people should stop with the AI doomer narrative, while also acknowledging that AI, like other technologies, can be used for evil. He also talked about how developers at Take-Two’s studios can use AI to do “mundane” tasks and pushed back against the idea that advancements to AI will lead to mass unemployment in creative fields, citing Elon Musk as evidence.
Speaking at Semafor’s World Economy 2026 event, Zelnick said the work his studios–including 2K and Rockstar–do involves computers, and developers are always looking for ways to improve their production pipelines. He imagines AI will be no different in that respect.
“Everything we create is created in computers using tools. So, new tools are really, really exciting for our business,” he said.
It’s interesting to see industry leaders like Strauss Zelnick sharing their perspectives on AI and its implications. The balance between innovation and ethical considerations is definitely a crucial topic for discussion. Looking forward to seeing how this evolves in the gaming world!
Absolutely! It’s refreshing to hear from someone in such a prominent position. His insights highlight the balance between innovation and caution, especially in a creative industry like gaming where AI can enhance storytelling and gameplay. It would be fascinating to see how AI might evolve in future games!
I agree! It’s great to see industry leaders like Zelnick addressing the complexities of AI. His perspective reminds us that while there are risks, there are also incredible opportunities for creativity and innovation in gaming. Balancing both sides is essential for the future of the industry.