“Be creative 99% of the time” – Glen Schofield on how creativity can help fix AAA industry woes

“Be creative 99% of the time” – Glen Schofield on how creativity can help fix AAA industry woes

The relentless grind of studio layoffs has not paused in 2026, and opinion pieces on the demise of AAA games are a dime a dozen. Proclamations on how to turn things round routinely call for embracing smaller AA and indie games. However, much of the discourse has offered little more than the demonization of AAA games as a genre, and by extension the teams behind them.

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1 Comment

  1. cleo77

    This is an interesting perspective on the challenges facing the AAA industry. Emphasizing creativity seems like a promising approach to address some of these issues. It’s crucial for the industry to adapt and innovate in these tough times.

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