Hasbro CEO Chris Cocks on AI, KPop Demon Hunters, and Harry Potter

Hasbro CEO Chris Cocks on AI, KPop Demon Hunters, and Harry Potter

Nilay writes: “Chris and I also talked a lot about Hasbro investing so heavily in games and digital media. For example, youll hear Chris mention several times how big the mobile game Monopoly Go is for Hasbro. And while Magic: The Gathering and Dungeons & Dragons are already huge, load-bearing brands, Hasbro is also trying to expand more into the video game space with original games, like Exodus, which is slated to release next year.”

2 Comments

  1. everette36

    This post offers an interesting glimpse into Hasbro’s innovative direction under Chris Cocks. It’s fascinating to see how the company is blending gaming with popular culture elements like AI and K-Pop. Looking forward to seeing how these ideas develop!

  2. qdietrich

    It’s great to see how Hasbro is blending classic franchises with new technologies like AI. This could really enhance the gaming experience and attract a younger audience. I’m curious to see how their approach to KPop and other trends evolves!

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