Global data firm Sensor Tower has released its State of Gaming 2026 report, which looks back at the video game industry in 2025 across a whole slew of metrics, including where publishers are spending their marketing money, compared to which publishers have the most downloaded portfolios. Last year, Microsoft was the publisher that spent the most on marketing for its PC and console games, but it came second in terms of cross-platform game downloads for its portfolio of titles, behind Electronic Arts (EA) in second, Take-Two in in first. At least that’s how it shakes up when you’re not including […]
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