Microsoft’s ‘This is an Xbox’ Campaign Reportedly ‘Offended Many Xbox Employees’

Amid the leadership shakeup at Xbox, news has broken that the brand’s controversial “This is an Xbox” campaign was also contentious internally. Microsoft’s gaming division has had an uneven few years, with the brand seeing great success as a game publisher but struggling to find its footing in the hardware space. Now it seems Xbox employees also questioned some of the company’s bolder moves.