It feels like everyone who produced ad spots for this year’s Super Bowl with generative AI failed in terms of making gen AI seem useful or like something worth getting excited about. Though we’ve seen plenty of AI-generated commercials before (at previous Super Bowls, no less), this year’s event was oversaturated with them. That’s in part because image and video generation models have become more sophisticated in the past year – though still subpar compared to what humans create, they’re just improved enough for a number of brands to now be comfortable having their names associated with AI-derived footage.
Also, it’s much, much cheaper and …
