Magic finally explains why print-to-demand Secret Lairs is gone: ‘It’s better for business’

If you’re a Magic: The Gathering enthusiast, there’s a good chance you’ve had this experience before: You head to the Secret Lair website at 12 p.m. EST sharp to buy some cool new cards, spend an hour or longer waiting in a digital queue, and wind up with nothing after the new drop sells out. The increasing popularity and jankiness of the Secret Lair sales experience has led many fans to rally around a seemingly simple request: Bring back print-to-demand.