Despite Take-Two Interactive CEO Strauss Zelnick’s enthusiasm for AI in game development, he has promised that generative AI “has zero part in what Rockstar Games is building” when it comes to Grand Theft Auto 6. The statement comes after Take-Two stock plummeted following Google’s announcement of its new AI world-generation tool Project Genie.
Zelnick isn’t shy about the use of AI within Take-Two, telling GamesIndustry.biz that the company is making extensive use of AI and machine learning and “always has.” This includes generative AI tools, which Zelnick says “are driving costs and time efficiencies” within the company.
“On the topic of AI, I’ve been enthusiastic since the very beginning,” he said ahead of the company’s Q3 earnings call. “This company’s products have always been built with machine learning and artificial intelligence. We’ve actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios.”
