Crunchyroll is one of the most popular streaming platforms for anime viewers. Over the past six years, the service has raised prices for fans, and today, it announced that it’s increasing monthly subscription prices by up to 20 percent.
Sony bought Crunchyroll from AT&T in 2020. At the time, Crunchyroll had 3 million paid subscribers and an additional 197 million users with free accounts, which let people watch a limited number of titles with commercials. At the time, Crunchyroll monthly subscription tiers cost $8, $10, or $15.
After its acquisition by Sony, like many large technology companies that buy a smaller, beloved product, the company made controversial changes. The Tokyo-based company folded rival Funimation into Crunchyroll; Sony shut down Funimation, which it bought in 2017, in April 2024.
