Major brands are making a comeback in video games. Resident Evil Requiem features Porsche and Hamilton watches. Meanwhile, Naughty Dog’s Intergalactic: The Heretic Prophet has partnered with Adidas and Porsche as well.
When it is released on May 27, 2026, 007 First Light will also feature product placements for well-known brands such as Aston Martin, Jaguar, and Omega. In addition, Coca-Cola will make an appearance directly in the game. In a press release, the German branch of the multinational corporation outlined the details of this partnership.
During quiet moments in his adventure, we will see James Bond pour himself a caffeine-free Coca-Cola Zero. The company says it is targeting “adult gamers” who play in the evening to relax. In addition, limited edition 007 First Light Coca-Cola cans will be available for purchase. Consumers will be able to win rewards and access exclusive missions.
