This Sunday’s NFL playoffs divisional round matchup between the New England Patriots and the Houston Texans will feature a World of Warcraft-themed attraction for tailgaters, and it’s because Blizzard’s data shows that its players love sports.
The World of Warcraft: Welcome Home Pre-Game Tavern, as it’s called, is a marketing activation that’s meant to promote WoW’s upcoming Midnight expansion. Inside the tavern, people can get a drink and watch World of Warcraft livestreams. They can also meet cosplayers and influencers; the Orc cosplayers will be inside the stadium for the game itself.
The Midnight expansion adds player housing, which is something fans have been requesting for years. Blizzard is also partnering with real estate company Zillow on this branded partnership, according to Sports Business Journal.
