Everyone is preparing for price increases on graphics cards. NVIDIA and AMD are expected to take action in the first quarter of 2026, before applying successive increases over the following months.
The South Korean website Newsis, citing industry sources, recently reported that the increases will initially affect the NVIDIA RTX 50 Blackwell models and the AMD Radeon RX 9000 RDNA 4 series. The RTX 5090 could sell for around $5,000, compared to $2,000 at launch. This would represent a 2.5-fold increase in price.
According to sources close to the industry, GPU manufacturing costs have risen by 80% solely due to the price of memory. It should be noted that NVIDIA also has to reduce production of the GeForce RTX 5060 Ti and GeForce RTX 5070 GPUs.
The year 2026 is therefore shaping up to be a very difficult one in this sector.
