Netflix has long seen the strategic potential of gaming, but it’s struggled on execution. After intially fruitless dabbling in triple-A, the focus under gaming leader Alain Tascan has been on broader appeal. This week has seen the announcement of an exclusive FIFA partnership and the acquisition of avatar creation platform Ready Player Me; both follow a year of steady development of its offering for kids, with age-appropriate mobile games now suggested in the platform’s kid-friendly view. During my recent work analysing the company’s strategy, I spoke to Lisa Burgess, GM Netflix Games (Kids) about how the streamer is thinking about play, discovery, and what comes next.
This post highlights an interesting aspect of Netflix’s approach to kids’ gaming. It’s fascinating to see how they are navigating the challenges of execution while focusing on family-friendly content. Looking forward to seeing how this develops!