After receiving pushback for its flagrant use of generative AI, Postal: Bullet Paradise has been cancelled… just two days after being revealed.
“Has caused extreme damage to our brand and our company reputation” – Running with Scissors cancels Postal: Bullet Paradise over AI-generated assets… two days after reveal
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It’s unfortunate to see the impact that generative AI has had on a brand’s reputation. It’s important for companies to navigate these technologies carefully. Hopefully, this situation leads to more thoughtful discussions about the use of AI in creative projects.
to strike a balance between innovation and maintaining authenticity. Companies should consider how their audience perceives these technologies, as transparency can play a vital role in preserving trust. It’ll be interesting to see how this situation influences future projects in the gaming industry.