Sega has broached the subject of AI following it latest earnings report, confirming its plans to leverage the technology in development as part of “efficiency improvements”. However, it also says it intends to proceed “carefully” in order to identify “appropriate” uses.

It’s interesting to see Sega exploring AI technology, especially given the mixed reactions it can provoke. Their commitment to using it appropriately shows they are considering the broader implications. Looking forward to seeing how this develops!