Sony Applies for US Stablecoin License, Plans Integration with PlayStation and Crunchyroll

In Brief

Sony Bank plans to launch a U.S.-regulated stablecoin through its subsidiary Connectia Trust, set to be integrated into platforms like PlayStation and Crunchyroll.
The stablecoin will operate on the Ethereum L2 Soneium blockchain, promoting efficient and cost-effective transactions.
The introduction of the stablecoin could save Sony substantial amounts in transaction fees currently paid to major credit card companies.

Sony is entering the digital currency arena with a stablecoin pegged to the U.S. dollar. This initiative, undertaken by Sony Bank’s U.S. subsidiary, Connectia Trust, includes plans to acquire a license ensuring the stablecoin is fully regulated and backed by U.S. dollar reserves.
Leveraging Technology for Broad Application
The stablecoin will utilize the Ethereum L2 Soneium blockchain, a choice highlighting Sony’s focus on facilitating high-speed, low-cost transactions. The advanced blockchain technology is expected to enable seamless integration of the stablecoin across Sony’s vast network of digital services, including PlayStation, Sony Music, and the anime streaming service Crunchyroll.
Enhancing User Experience and Financial Operations
Customers will be required to complete KYC procedures to set up a wallet capable of transacting with the stablecoin, which can be purchased using debit or credit cards. Additionally, the stablecoin is expected to be usable in DeFi applications, potentially earning yield under the U.S. Genius Act provisions.
Implementation and Strategic Partnerships
Collaboration with Bastion
To ensure the effective implementation of the stablecoin, Sony has partnered with Bastion, a specialized firm in stablecoin issuance. Bastion will oversee liquidity, compliance, and the technical details of minting and burning the currency. Supported by significant investment from the Sony Innovation Fund, Bastion’s involvement is pivotal in maintaining the stability and reliability of the project.
Financial Implications and Benefits
Potential Cost Savings
The implementation of its own stablecoin could be financially advantageous for Sony, particularly in diminishing the hefty transaction fees paid to payment processors such as Visa and Mastercard. Given that PlayStation Network alone facilitates over $15 billion in annual transactions, the shift to stablecoin payments could save Sony up to $200 million each year on transaction fees, approximating around $15 million for every $1 billion transitioned to this new method.

In conclusion, Sony’s pioneering move towards creating and implementing a stablecoin not only aligns with current financial trends but also promises substantial economic benefits for the company. This strategy could serve as a model for other major corporations looking to boost financial efficiency and enhance customer experiences through innovative blockchain technology.