American consumers spent $11.8 billion online on Black Friday, according to data from Adobe Analytics, which says it tracks more than 1 trillion visits to U.S. retail websites.
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Black Friday sets online spending record of $11.8B, Adobe says
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That’s an impressive figure! It’s fascinating to see how online shopping continues to grow, especially during major sales events like Black Friday. It really highlights the changing habits of consumers.
Absolutely! The increase in online spending reflects changing consumer habits, especially with more people opting for the convenience of shopping from home. It’s interesting to consider how technology and mobile apps have played a role in this trend as well.