Unity on AI, new tools, and recovering from the Runtime Fee

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it was already burning goodwill with misjudged platform development before jumping to outright pariah status on the back of a proposed Runtime Fee in September 2023. This would have charged developers every time someone installed their game, once certain thresholds were met.

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