Names, names, names sweetie darling! Balenciaga joins PUBG Mobile

Darling, listen up because I’m only saying this once,  from today until December 14th, Balenciaga has swanned into PUBG Mobile and turned the whole battlefield into a catwalk for people who like their couture with a side of carnage.

It’s all terribly now, sweetie.

Exclusive items, special rewards, a whole World of Wonder map smothered in Balenciaga. It’s like Paris Fashion Week got drunk and wandered into a warzone.

Models… I mean, players, can unlock all these divine little Balenciaga numbers, the sort of pieces that whisper “high fashion” and scream “don’t touch me, I’m expensive.” There’s the Couture Armor look, inspired by that delicious 3D-printed armour couture moment from Balenciaga’s 52nd show. Very sculptural. Very futuristic. Very “I’m going to obliterate you but make it fashion.”

Then there are all the Winter ’25 bits — the corseted hoodie, the pink puffer, the standard look, it is Balenciaga saying, “Yes, we know you’re in a firefight, but do try to look couture”

And it doesn’t stop there, sweetie. You can also get the Invisible Rectangle Sunglasses (perfect for pretending you haven’t slept in three days), the Faux Fur Helmet (lush), and a Balenciaga Backpack in three upgradeable levels — because even your virtual luggage should be aspirational. Parachutes, avatar frames, graffiti, space gifts, so much to buy!

In World of Wonder, there’s a whole official Balenciaga map, where you can faff about expressing yourself — ghastly concept — but at least there’s a chic snowboard involved.

And of course, because Balenciaga never misses a chance to dress you.. normal.. people, there’s a real-world merch capsule too: T-shirts, caps, keychains, all that “I holiday in Monaco” nonsense. You can pick it up at select Balenciaga stores and online in Australia, Saudi Arabia, Singapore, South Korea, Thailand, the UAE, and the US.

Now, where’s the Bolly?

Source: Press release