Without giving any specific figures, ASUS has expressed its satisfaction with the commercial performance of ROG Xbox Ally so far.
Through its CFO Nick Wu, the Taiwanese manufacturer welcomed this collaboration during its conference call with investors. ASUS even said it was surprised by such success and confirmed that these models are currently out of stock. The company is working with its suppliers to ramp up production in the coming weeks.
“As many of you know, we introduced the first generation ROG Ally a few years ago. Creating this new category, especially within the Windows ecosystem, has proven itself to be highly successful. We believe we have achieved our original goals in terms of premium positioning and creating a new growth driver in the gaming segment. And that’s why we launched the third-generation ROG Ally last month–it featured a deeper collaboration with Xbox. Since its launch we see that the market response for it has been extremely positive. Particularly, there has been an appetite for the premium higher-end models that exceeded our expectations. In fact, these high-end variants are currently in short supply. We are working closely with key component suppliers to ramp up production and fill the demand gap that currently exists. Our goal is for the ROG Ally to remain a core pillar within the ASUS gaming portfolio, while also driving tangible revenue and profit growth for the company.”
