In Brief
Major Crossover: Axie Infinity and Pixels appeared on the popular TV show Pawn Stars, introducing blockchain gaming to a mainstream audience.
Educational Moment: The Pawn Stars hosts set up their first crypto wallets on camera, guided by Web3 experts.
Cultural Significance: The episode represents a significant step in merging traditional and digital collectibles.
Educational Integration of Blockchain on Mainstream TV
In a remarkable integration of Web3 technology into mainstream television, two leading Web3 gaming projects, Axie Infinity and Pixels, featured prominently on the famed reality TV series Pawn Stars. This episode marked a historic moment, bridging the traditional world of collectibles with the burgeoning realm of digital assets.
We got @AxieInfinity and @Ronin_Network on @pawnstars before GTA 6.
— Jihoz.ron (@Jihoz_Axie) November 11, 2025
I used to watch Pawnstars with my father so this was a full circle moment.
The world is becoming more digital. Collectibles are becoming digital.
Onward. https://t.co/Is1wWZRAZl pic.twitter.com/knbWuS0GjR
First-Time Crypto Wallet Setup on Television
During an episode that could redefine public interaction with blockchain technology, Pawn Stars hosts Rick Harrison and Chumlee were assisted by Jeff “Jihoz” Zirlin, Co-founder of Axie Infinity, in setting up their first crypto wallets. The instructional moment occurred at the well-known Gold & Silver Pawn Shop in Las Vegas, making it a significant educational event on national television.
Exploring Digital Collectibles
The Pawn Stars team, along with hosts of viewers at home, delved into the concept of blockchain-based assets through a particular showcase: a high-value Pixels NFT Land. Discussions extended to the potential futures of ownership and the valuation of digital properties. This presentation underscored the episode’s aim to familiarize traditional collectors with the intricacies and possibilities of owning digital assets.
BREAKING: PIXELS SPOTTED ON PAWN STARS!@cloudwhiteNFT & @Jihoz_Axie stopped by the legendary @GoldSilverPawn Shop in Las Vegas to pawn a top-tier NFT Land.
— Pixels (@pixels_online) November 11, 2025
Think Rick’s ready to make a deal for a Space Land? pic.twitter.com/SoLOpYEp4W
A Touchstone for Collectors
Pawn Stars has been captivating American viewers for over 15 years and is broadcasted in more than 150 countries worldwide. Well-regarded for its focus on rare and extraordinary items, the show has seen a variety of significant historical objects. Introducing Web3 gaming assets into this mix highlights a progressive evolution in what is considered valuable and collectible.
The Continual Rise of Web3 Gaming
Axie Infinity and Pixels stand as two of the forefront Web3 games that blend gaming with digital ownership through non-fungible tokens (NFTs). Axie Infinity, in particular, has earned a Guinness World Record for its unprecedented NFT trading volume. Meanwhile, Pixels emphasizes social farming and community building, underpinning its position in the Web3 gaming landscape.
For Jihoz and the broader Axie team, their appearance on Pawn Stars solidifies a crucial step towards integrating traditional and digital collectibles. Jihoz remarked on the episode’s significance, “The world is becoming more digital. Collectibles are becoming digital,” highlighting the continuous merger of blockchain technology with mainstream cultural entities.
Through its feature on Pawn Stars, both the gaming projects and the concept of NFTs have received a substantial boost in visibility, reaching an audience that spans beyond typical tech-savvy users to include everyday consumers and collectors, thereby broadening the conversation around digital ownership and its future role in society.
