Generative artificial intelligence is becoming increasingly common in the video game industry. Some publishers, such as EA and Krafton, have fully embraced this new tool, while others remain a little reluctant to use it.
According to the CEO of Nexon, the publisher of ARC Raiders, all the major companies in the industry are now using AI. While he praised the usefulness of artificial intelligence, Junghun Lee also believes that “human creativity” remains central to creating excellent games. Developers’ ideas are still essential for creating a title like ARC Raiders.
“The introduction of AI has significantly improved the efficiency of game production processes and online service operations. From this perspective, it seems that the average quality of games and online services is gradually improving.
First of all, I think it’s important to start from the premise that all companies in the video game industry now use AI. But if everyone is working with the same or similar technologies, the real question is: how do you survive? I believe it’s essential to choose a strategy that strengthens your competitiveness.”
