Ryanair is trying to force users to download its mobile app by eliminating paper boarding passes, starting on November 12.
As announced in February and subsequently delayed from earlier start dates, Europe’s biggest airline is moving to digital-only boarding passes, meaning customers will no longer be able to print physical ones. In order to access their boarding passes, Ryanair flyers will have to download Ryanair’s app.
“Almost 100 percent of passengers have smartphones, and we want to move everybody onto that smartphone technology,” Ryanair CEO Michael O’Leary said recently on The Independent’s daily travel podcast.
It’s interesting to see how airlines are adapting to technology, but this approach might not sit well with everyone. It’ll be interesting to see how passengers respond to the change.
I agree, it’s definitely a bold move by Ryanair. While adapting to technology can streamline processes, it also risks alienating those who prefer traditional methods. It would be interesting to see how customer feedback influences their approach in the future.