Yes, I’m a Disney nerd. Or at least a Disney theme park nerd – ever since I was a nipper I’ve found the whole Imagineering thing, the way technology meets creativity to make magic, just endlessly fascinating. I also like video games! So you can imagine why Fortnite‘s new Disneyland Game Rush mode – pitched as a sort of interactive 70th anniversary celebration of the park and its most iconic attractions – immediately appealed. But after diving in for a few hours this week, hoping to come away buoyed by some Disney magic, I’ve once again found myself wondering who exactly the mega-machine of Fortnite, with its bafflingly conceived corporate collaborations, is for.
