While Microsoft has halted its acquisition spree and Sony remains as reticent as ever when it comes to buying studios, Nintendo continues to go with what works. Namely, working with third-party developers and maybe even acquiring them as subsidiaries.
President Shuntaro Furukawa noted three key pillars when strengthening the company’s “business foundation,” starting with game development. This includes “augmenting our development facilities” and the construction of a second building for its Corporate Headquarters Development Center. However, it’s also keen on acquiring other game developers and turning them into subsidiaries.
The statement stands out amid goals to “shift our primary development focus” to the Nintendo Switch 2 and “expand our business around this new platform.” Why? Because the company has relied on third-party developers like Grezzo and Good-Feel to supplant its Switch 1 line-up. Case in point, The Legend of Zelda: Echoes of Wisdom, which sold four million copies, and Princess Peach: Showtime!, which topped 1.22 million sales in ten days.
This practice is almost guaranteed to continue in the Switch 2 era, with said studios potentially acquired by Nintendo. Of course, this is only one pillar – following the success of The Super Mario Bros. Movie, it’s looking to “more actively pursue business opportunities that have an affinity with our game business, including but not limited to movies.” Which means more media beyond The Super Mario Galaxy Movie and The Legend of Zelda film.
Then there’s “maintaining and expanding our relationships with consumers,” but not in a touchy-feely manner. Instead, Nintendo will spend more “to maintain and expand our touch points with consumers, centred on the Nintendo Account system.” Where this could lead remains to be seen, but with 84 percent of its 10.36 million Switch 2 owners transitioning from the Switch 1, it makes sense.
