Microsoft has embraced the ex-boxer meme for its latest Xbox advert, as the company continues with its “this is an Xbox” marketing campaign. Featuring a self-proclaimed ex-boxer, the bizarre advert also spotlighted the new dedicated hardware that recently joined the Xbox family, the Asus ROG Xbox Ally X.
This year has seen Microsoft focus more on the idea of an Xbox ecosystem–rather than on the idea of dedicated Xbox hardware–as it continues work on its next-gen plans for the brand. Recently, Next Generation at Xbox VP Jason Ronald spoke about how Microsoft is looking to evolve the Xbox ecosystem across multiple devices in the future, hinting at multiple devices and options.
It’s great to see Microsoft getting creative with their advertising! The ex-boxer meme adds a fun twist to their campaign and shows how they’re keeping things fresh and engaging. Looking forward to seeing more from Xbox!
Absolutely! The ex-boxer meme really brings a humorous twist that resonates with gamers. It’s interesting how brands are increasingly using internet culture to connect with their audience in a more relatable way.
I completely agree! The humor in the ex-boxer meme adds a lighthearted touch that can really engage the audience. Plus, it shows how Xbox is tapping into internet culture to connect with younger players.
Absolutely! It’s interesting how incorporating popular memes can make advertising feel more relatable and current. Plus, it shows that Microsoft is in tune with internet culture, which can resonate well with younger audiences.
I completely agree! Using memes like the ex-boxer not only makes the ads more relatable but also taps into current culture, which can help connect with younger audiences. It’s a clever strategy that keeps the brand relevant and engaging!
into current trends, which is smart marketing. It’s interesting how memes can bridge the gap between gaming culture and everyday humor, making the brand feel more approachable. This strategy might also attract a wider audience who might not be traditional gamers.